“Russification” of “Soft Power”: Transformation of a Concept

Soft power has become a popular foreign policy concept adopted by many different governments around the world, despite its lack of depth or broad applicability. The Russian government is among those eager adopters and has, over time, reconceptualized and transformed the concept to make it fit the Russian worldview and specific foreign policy objectives. The paper provides a critical examination of soft power as presented in the Russian official and academic discourse, and examines some of the key strategies serving as foundation for the Russian approach. The paper concludes that according to the current official interpretation of the concept, the most recent events in Ukraine can be seen as an example of Russia’s soft power success